7-Eleven, Mondelez to Host Sour Patch Kids Day
DALLAS — 7-Eleven Inc. and Mondelēz International are celebrating a Sour Slurpee Summer with Sour Patch Kids Day on Saturday, July 25. Customers can receive a free medium Slurpee drink offer, activated with the purchase of any Sour Patch Kids candy or Stride Sour Patch Kids gum and a scan of 7-Eleven's mobile app.
After downloading the 7-Eleven app, customers will automatically receive the offer via a coupon in the app's "Scan and Save" section. They can then use it all day at participating stores.
"I am thrilled to partner with 7-Eleven on Sour Patch Kids Day to bring two fun brands together — Sour Patch Kids and Slurpee — with one great day-long offer," stated Tim Jones, vice president of convenience at Mondelēz International. "We hope fans will love it and join the fun with the Sour Patch Kids Slurpee Selfie Challenge #SPKSlurpeeSelfie."
The Sour Patch Kids Slurpee Selfie Challenge encourages fans to post selfies of themselves on social media using the hashtag, #SPKSlurpeeSelfie. One Slurpee Selfie idea is to:
- Drink a Sour Patch Watermelon-flavored Slurpee;
- Place Sour Patch Kids candy on tongue;
- Open wide and take a selfie photo of Sour Patch Kids candy on tongue; and
- Post with #SPKSlurpeeSelfie hashtag and challenge friends to post their own version of a Sour Patch Kids Slurpee selfie.
Both Sour Patch Kids and Slurpees appear in "Summer Forever," a digital movie musical starring singer/songwriter Megan Nicole that will be released in August.
"Both Slurpee drinks and Sour Patch Kids candy are fun treats, and the new Watermelon Slurpee is already a big hit, both in stores and on social media," said Laura Gordon, 7-Eleven's vice president of marketing and brand innovation. "Sour Patch Kids Day offers another chance after 7-Eleven Day to get a free Slurpee drink this summer. The selfie challenge and 'Summer Forever' digital movie give us an opportunity to spread the summer fun to even more people."