IRVING, Texas — 7-Eleven Inc. has launched an initiative to provide customers with the calorie information for its proprietary fresh food and beverage offerings.
Floor stands stocking Big Gulp cups, along with translite signs and clings attached to fountain machines, provide the combined calorie counts of a Big Gulp beverage and a hot food item such as a Big Bite hot dog or chicken sandwich. Signs positioned near baked items provide the combined calorie counts of a medium iced coffee and two cookies or a fudge brownie.
Total calorie counts for the meal combinations range from 400 to 1,050 calories.
"7-Eleven's mission is to give its customers what they want, when and where they want it," a 7-Eleven spokesperson told Convenience Store News' sister company the Path to Purchase Institute. "Research shows customers expect to have calorie information available when deciding whether to purchase a product, and 7-Eleven is therefore moving forward with calorie disclosure."
This initiative follows a similar one that 7-Eleven launched at its Canadian stores last year. Leading up to 2017 menu labeling requirements that would take effect in Ontario, the company rolled out price labels and menu boards that provided calorie counts for more than 300 non-packaged food and beverage products.
Based in Irving, 7-Eleven operates, franchises or licenses more than 62,000 stores in 17 countries, including 10,900 in North America.