7-Eleven Offers Line of Cool Java Drinks

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7-Eleven Offers Line of Cool Java Drinks

05/05/2006
DALLAS--7-Eleven and Javo Beverage Company Inc. joined forces to launch an extensive line of fountain dispensed specialty iced coffee and latte beverages in five flavors. Customers can prepare the drinks themselves at the 7-Eleven self-service coffee bar.

"Our iced coffee and lattes are more consistently delicious than those served at high priced coffee houses," said Gary Lillian, Javo's president. "The tasty selections reflect the successful innovation and testing by the product and operations teams at our two companies."

Flavors include Mocha Latte, French Vanilla Latte, Colombian Iced Coffee, Hazelnut Iced Coffee and Columbian Decaf Iced Coffee. The product line has been tested and fine tuned at 200 locations since August 2005 and is being expanded more broadly across the Northeast and Upper Midwest.

"We are thrilled with the reaction of our regular coffee drinkers to this new line of cold drinks," said Donald Driver, category director for 7-Eleven.