7-Eleven Powers Up Its March Madness Beverage Lineup
In addition, consumers purchasing the beverage at 7-Eleven's Big Gulp fountains can take home a souvenir cup, depicting four "miracle moments" from NCAA tournament history. The "Miracle Match-Up" cups feature Taliek Brown from the 2004 University of Connecticut Huskies; Lorenzo Charles, 1983, North Carolina State Wolfpack; Jon Bryant, 2000, University of Wisconsin Badgers; and Tony Skinn, 2006, George Mason University Patriots.
A quick response (QR) code is housed on each Big Gulp cup, allowing the customer to use his or her smartphone to link to a mobile Powerade website where CBS analyst Greg Anthony hosts a brief video about that cup's featured big play. According to Powerade, the video content is exclusive to 7-Eleven for a limited time.
As for the Slurpee, this marks the first time Powerade has developed a flavor for a 7-Eleven frozen carbonated beverage, according to the company. The drink manufacturer stressed that the new flavor is not a sports drink, like many of its other beverages.
7-Eleven, a subsidiary of Seven & I Holdings Co. , operates more than 7,200 locations in the United States and 44,000 locations worldwide.