7-Eleven Puts Charge in Phone Sales

7-Eleven Inc., operator of more than 5,200 convenience stores in the United States, inked a deal with New York-based Electric Fuel Corp. to sell the company's Instant Power batteries for Nokia cell phones.

The Instant Power batteries come fully charged and ready to use right out of the pack, ideal for powering a new cell phone or reviving a power-dead phone. The batteries, which are also available for Samsung, Ericsson and Motorola phones, complement a new 7-Eleven program to sell Nokia phones bundled with prepaid service.

The batteries, which snap into place like rechargeables and weigh less than four ounces, are compatible with Nokia 5100, 6100 and 7100 cell phones. The disposable batteries, provide three to five times more talk and standby time than standard rechargeable batteries.

"Staying in touch while on-the-go is a priority for people today, so keeping cell phones powered is important to our customers," said Mike Gade, vice president of merchandising for "Electric Fuel's Instant Power batteries provide a convenient alternative after new cell phone activation, or when batteries run out of power."
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