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7-Eleven Signs Deal With Sweet Leaf

DALLAS -- Products from Austin, Texas-based Sweet Leaf Tea Co. now are being sold at more than 500 7-Eleven Inc. stores in Texas and Colorado.

Sweet Leaf's teas will be carried in the 7-Eleven convenience stores in response to customer requests for alternatives to carbonated beverages, according to a Sweet Leaf new release.

The convenience stores, operated by Dallas-based 7-Eleven Inc., initially will carry four flavors: Original Sweet Tea, Original Diet Sweet Tea with Splenda, Mint & Honey Green Tea and Raspberry & Tangerine Tea.

The retailer will evaluate whether to add the remaining four flavors: Lemon & Lime Unsweetened Tea, Peach Tea, Diet Peach Tea and Organic Hibiscus Tea.

Sweet Leaf was founded in 1998 by Clayton Christopher. The idea was conceived on a road trip through Alabama and Mississippi, where Christopher was inspired by the quality and abundance of homemade sweet tea being served in local restaurants. He decided to replicate restaurant tea in bottle form.

Sweet Leaf now has distribution agreements in place in 16 states with such retailers as HEB, Kroger, Whole Foods, Wild Oats and Albertson's.
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