7-Eleven Sponsors Literacy Campaign in Canada

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7-Eleven Sponsors Literacy Campaign in Canada

CANADA -- 7-Eleven Inc. has signed on as a Gold Level sponsor of the 2005 Global Foundation’s CanWest Raise-a-Reader campaign, a national initiative that raises awareness, resources and funds for family literacy programs across Canada.

This year, in partnership with CanWest Raise-a-Reader, 7-Eleven provides sponsorship through three initiatives: Canada Day wristbands, Slurpee wristbands and CanWest Raise-a-Reader coin boxes.

This year marks 7-Eleven's second year supporting the CanWest Raise-a-Reader campaign on a national basis. 7-Eleven has been a gold sponsor of Raise-a-Reader Day in British Columbia for five years. All money raised through wristband sales and coin box collections stay in the region where it was raised.

"Reading is information, entertainment, knowledge and comfort," said David Huey, division vice president of 7-Eleven. "The ability to read well is a primary factor in an individual's enjoyment and success in life. We at 7-Eleven urge everyone in our communities across Canada to come to our stores and make a donation to our coin boxes to support the absolute need to improve literacy. All of all proceeds will be donated to the province in which the donation was made."

"We are thrilled that 7-Eleven has continued its support and has taken on this important role with Raise-a-Reader," said Leonard Asper, president and CEO of CanWest Global Communications Corp. "Through the generous contributions of sponsors such as 7-Eleven, we are able to give back to the community by providing the necessary funding to family literacy programs in need across Canada."