7-Eleven Sues Super 7 Store for Trademark Infringement

HARRISBURG, Pa. — 7-Eleven Inc. is taking legal action against a mom-and-pop York County convenience store over its name and logo. 

The Dallas-based convenience store operator is suing owner Asfand Khan, owner of Super 7 Food Mart LLC, for trademark infringement and unfair competition. Super 7 Food Mart is located at 11 N. Main St. in New Salem, Pa.

The lawsuit was filed in federal court in Harrisburg on May 28, according to Fox43.

According to the report, the lawsuit claims that Khan adopted the name Super-7 and logo featuring an Arabic numeral "7" displayed in the color red to trade upon the fame and goodwill represented by 7-Eleven's name, mark and logo.

7-Eleven is asking the court to order Khan to stop using the Super-7 logo and name. The company also asks the court to order Khan and Super 7 Food Mart LLC to pay three times the damages 7-Eleven has suffered as a result of infringement, unfair competition and dilution; and three times all profits wrongfully derived by Khan and Super 7 Mart LLC from using the Super-7 logo, in addition to attorney's fees, the news channel reported.

The company is also asking that all signs, labels, prints, packages, wrappers, receptacles and advertisements bearing the name or mark Super-7 logo be surrendered for destruction.

7-Eleven is known to take action against other retail stores using similar names and logos. In November, it sued a Baltimore convenience store that operated under the 7-Even name, as CSNews Online previously reported.