7-Eleven Sweetens Slurpee Flavor Lineup
IRVING, Texas — 7-Eleven Inc. is partnering with Ferrara Candy Co. to launch the first Trolli-branded Slurpee flavor, Pineapple Lime.
As part of the partnership, the Trolli Sour Brite Sloths gummy candy will be exclusive to 7-Eleven.
As a nod to Trolli's popular Sour Brite Crawlers, four Weirdly Awesome Slurpee straws will also be available for purchase in select 7-Eleven locations. Slurpee- and candy-lovers who purchase a straw for $1.99 will receive a free package of Trolli two-ounce candy, which typically sells for $1.39.
"Trolli is thrilled to be collaborating with 7-Eleven to combine the most Weirdly Awesome animal in the world with Trolli's perfect combination of sweet and sour candy, delivering a one-of-a-kind Slurpee experience," said Jill Manchester, senior vice president of marketing and brand innovation, Ferrara Candy Co. "In our Weirdly Slothsome world, Sour Brite Sloths love Slurpee drinks, especially our new lip-smacking Pineapple Lime flavor. Throughout March and April, keep an eye out for slow-crawling social content, sweet product giveaways and mega-chill spring break activities."
The new Slurpee, candy and straws are available at participating 7-Eleven convenience stores for a limited time or while supplies last.
"People can't get enough of this slow little guy," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "Slurpee season is the time of year when people love to chill out with their favorite Slurpee drink and hang with friends. There's no animal more chill, or who knows more about hanging out, than a sloth. The Trolli Slurpee collaboration is a great way to say goodbye to winter and kick off BevFest, a celebration of 7-Eleven and all its beverages."
With spring break around the corner, the Trolli Slurpee truck will visit popular beach destinations, including Panama City and Daytona Beach, Fla., and South Padre Island, Texas, where it will hand out free Trolli Pineapple Lime Slurpee drinks and merchandise.
Billed as the "Ultimate Festival for the Thirsty," BevFest celebrates the exclusive flavors and beverage varieties that can only be found at 7-Eleven.
Irving-based 7-Eleven Inc. operates, franchises and licenses more than 10,700 7-Eleven stores in North America.