7-Eleven's Bring Your Own Cup Day Now Two Days
IRVING, Texas — 7-Eleven Inc. will bring back its Bring Your Own Cup Day for two days on Aug. 18 and 19, from 11 a.m. – 7 p.m. at participating 7-Eleven stores. Customers can fill up a cup, or container that can serve as a cup — including sand buckets, punch bowls and other unique containers — for $1.50, the price of an average medium Slurpee drink.
All cups must be leak-proof, safe, sanitary and fit upright within the 10-inch diameter BYOC display cutout in stores.
"Each year, Bring Your Own Cup Day gives our customers the freedom to show their creativity in our stores and on social media," said Laura Gordon, 7‑Eleven vice president of marketing and brand innovation. "This year, we decided to give our customers the chance to double their creative expression by extending the fun to 2 days, August 18 and 19."
The company is encouraging fans to share fun cup choices and Slurpee drink experiences with photos on Twitter, Facebook and Instagram using the hashtag #BYOCupDay. Past BYOC Days have been held at 7-Eleven stores in Australia, Canada, the Philippines and Malaysia.
7-Eleven stores in Cook County, Ill., will not participate in BYOC Day due to the county's penny-per-ounce sweetened beverage tax, reported Illinois Policy. Previously challenged by a lawsuit filed by the Illinois Retail Merchants Association, the Cook County Circuit Court ultimately upheld the tax, which went into effect Aug. 2.
7-Eleven is one of several retailers to face litigation over allegations of improperly applying the tax. A class action lawsuit was filed against the convenience store chain on Aug. 9, as CSNews Online reported.
Headquartered in Irving, 7-Eleven operates, franchises and/or licenses more than 60,000 stores in 17 countries, including 10,700 in North America.