Actor Edward James Olmos to Keynote Hispanic Retail 360 Summit

LAS VEGAS -- The Hispanic Retail 360 Summit continues to pack star power. Delivering the keynote speech at this year's event, taking place Aug. 14-16 at Red Rock Casino, Resort and Spa in Las Vegas, will be actor, director and producer Edward James Olmos.

Born in Los Angeles to Mexican-born parents, Olmos transitioned from music to acting in the late 1960s. He was nominated for a Tony award for the Broadway play "Zoot Suit" and received an Academy Award nomination for Best Actor for his role in "Stand and Deliver."

In addition, Olmos won a Golden Globe and an Emmy for his role as Lt. Martin Castillo on "Miami Vice." He is probably best known to young audiences today for his work on the SYFY series "Battlestar Galatica" as Adm. William Adama.

Olmos’ other credits as an actor include the motion pictures "My Family/Mi Familia" and "In the Time of Butterflies," as well as television shows "The West Wing" and the PBS drama "American Family: Journey of Dreams." As a director, he earned a Director Guilds of America nomination in the Outstanding Directorial Achievement in Movies for Television category for the HBO movie "Walkout" in 2007.

Olmos also recently directed the YouTube video "The Short Film BP Doesn't Want You To See," featured on “Larry King Live” and CNN.

In his latest movie, "Filly Brown," he plays a lawyer who tries to help a Mexican-American hip-hop artist and her family get their mother out of jail. The film also stars Lou Diamond Philips and the late Jenni Rivera.

In addition to his acting credits, Olmos is known for his humanitarian efforts. He works with numerous organizations such as Thank You Ocean, Project Hope Foundation, Children's Hospital of Los Angeles, The Boy's and Girl's Club of America, The River Keepers and Dr. Andros' Diabetic Foot Global Conference, and speaks up to 150 times a year in schools, universities and at corporations.

The theme of this year’s Hispanic Retail 360 Summit is "Understanding Millennials' Path to Purchase." For more information or to register for the event, click here.