Additive-free Leads Beverage Launches

LONDON -- Mintel’s Global New Products Database (GNPD), which tracks all new product launches, found that ‘No Additives/Preservatives’ has been the top claim made on new drinks launched in Europe for two consecutive years, reported

In 2007, Mintel tracked 925 new beverages that made this claim, and a search on 2008 to date has brought in 920 products. This is a leap from the 471 additive- and preservative-free products launched in 2006, and the 377 new products of 2005 -- when the claim was only the third most frequent beverage label claim.

The statistics provided to tracked launches in the following beverage categories: concentrates, beverage mixes, carbonated soft drinks, energy drinks, fruit drinks, juice, nectars, ready-to-drink coffee, ready-to-drink iced tea and sports drinks.

Total launches came in at 3,769 in 2008 to date; 3,915 in 2007; 2,920 in 2006; and 2,603 in 2005.

This means the No Additives/Preservatives claim appeared on almost one quarter of all beverage launches in 2008 and 2007, compared to 16 percent of launches in 2006, and 14 percent in 2005.
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