Additive-free Leads Beverage Launches
LONDON -- Mintel’s Global New Products Database (GNPD), which tracks all new product launches, found that ‘No Additives/Preservatives’ has been the top claim made on new drinks launched in Europe for two consecutive years, reported Foodnavigator.com.
In 2007, Mintel tracked 925 new beverages that made this claim, and a search on 2008 to date has brought in 920 products. This is a leap from the 471 additive- and preservative-free products launched in 2006, and the 377 new products of 2005 -- when the claim was only the third most frequent beverage label claim.
The statistics provided to BeverageDaily.com tracked launches in the following beverage categories: concentrates, beverage mixes, carbonated soft drinks, energy drinks, fruit drinks, juice, nectars, ready-to-drink coffee, ready-to-drink iced tea and sports drinks.
Total launches came in at 3,769 in 2008 to date; 3,915 in 2007; 2,920 in 2006; and 2,603 in 2005.
This means the No Additives/Preservatives claim appeared on almost one quarter of all beverage launches in 2008 and 2007, compared to 16 percent of launches in 2006, and 14 percent in 2005.
In 2007, Mintel tracked 925 new beverages that made this claim, and a search on 2008 to date has brought in 920 products. This is a leap from the 471 additive- and preservative-free products launched in 2006, and the 377 new products of 2005 -- when the claim was only the third most frequent beverage label claim.
The statistics provided to BeverageDaily.com tracked launches in the following beverage categories: concentrates, beverage mixes, carbonated soft drinks, energy drinks, fruit drinks, juice, nectars, ready-to-drink coffee, ready-to-drink iced tea and sports drinks.
Total launches came in at 3,769 in 2008 to date; 3,915 in 2007; 2,920 in 2006; and 2,603 in 2005.
This means the No Additives/Preservatives claim appeared on almost one quarter of all beverage launches in 2008 and 2007, compared to 16 percent of launches in 2006, and 14 percent in 2005.