All-Day Breakfast, Delivery on McDonald's Radar
OAK BROOK, Ill. – Fans of McDonald's breakfast menu may be able to order their favorite items all day instead of just in the morning, and possibly from home.
All-day breakfast hours, delivery service, a loyalty program and new menu items may be among the changes coming to the fast-food chain, according to a CNBC interview with McDonald's President and CEO Don Thompson.
"Yes, we would consider it. We have the focus on our existing menu, but we have looked at breakfast across the day," Thompson stated. "We have it in some markets around the world."
Thompson also noted that the Oak Brook, Ill.-based company has considered "innovative ways" to expand breakfast hours, and customers will likely see some of these options in the future. Meanwhile, McDonald's is already experimenting with delivery service in some countries and in certain heavily populated regions of the United States.
Mobile services will also become a major initiative for McDonald's.
"We have tests already all around the world, making steps and strides to experiment both in mobile payments and consumer engagement with the company," Thompson added. He also spoke positively of a potential loyalty program that would provide customer rewards. While no specific plans are in the works, Thompson noted that such a program could eventually appear.
When it comes to new menu items, McDonald's will continue to launch products internationally and adapt some successes to the U.S. market in order to help drive growth. Certain recent additions, including wraps and smoothies, were designed to meet the demands and taste preferences of Millennials.
"Tastes have been changing and it's just that we as McDonald's have continued to evolve," Thompson said.