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Allrecipes Delivering Meal Ideas at Marc’s Stores via Beacons

Northeast Ohio retailer Marc’s is deploying Allrecipes' in-store beacon-triggers to connect its shoppers with personalized meal recommendations through its Dinner Spinner mobile app.

Developed in partnership with point-of-sale solutions provider Verifone and beacon platform developer Footmarks, the technology triggers in-store notifications on shoppers’ smartphones via a Verifone beacon system powered by Footmarks’ SmartConnect proximity platform in all Marc’s stores, Allrecipes stated. Notifications arrive via Dinner Spinner upon shoppers’ entrance in a Marc’s store, providing meal recommendations trending among local home cooks, with recipes featuring products on sale at the particular store. Meal ideas are further customized based on the current season and local weather.

The technology is designed to address two of shoppers’ greatest hurdles: determining what’s for dinner, and stretching grocery spend, Allrecipes noted. Presently, shoppers view 35 million recipes monthly from their phones while in-store.

“As the grocery industry evolves, we’re seeing technology and retail converge in new and innovative ways,” said Stan Pavlovsky, Allrecipes’ President. “We understand the importance of using technology to craft in-store engagements that are personal to shoppers, stores and brands, and this partnership serves as a first step in providing timely, relevant meal solutions for busy home cooks as soon as they walk through the door.”

Headquartered in Middleburg Heights, Ohio, discount grocery and drugstore chain Marc’s operates 58 grocery stores throughout the Cleveland, Akron, Canton, Youngstown and Columbus region.

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