Aloha Banner Remains After Sunoco Buy

HONOLULU — Despite being officially acquired by Sunoco LP on Dec. 17, Aloha Petroleum Ltd. will retain its brand name, an Aloha spokeswoman told Oil Price Information Service.

Reasons for keeping the brand name were not cited. This approach is in contrast to past philosophies implemented by Sunoco LP. For example, after acquiring Susser Petroleum in August, the company was renamed Sunoco.

Aloha Petroleum is the largest independent gasoline marketer and one of the largest convenience store operators in Hawaii. It currently markets via approximately 100 Shell, Aloha and Mahalo branded fuel stations throughout the 50th state, about half of which are company owned.

Sunoco's acquisition of Aloha Petroleum was originally announced on Sept. 26. The total purchase price was approximately $240 million, subject to closing costs, adjustments and expenses.

Houston-based Sunoco LP is a master limited partnership that operates more than 5,500 company or independently operated retail fuel outlets and convenience stores through its wholly owned subsidiaries, Sunoco Inc. and Stripes LLC. The company also distributes motor fuel to c-stores, independent dealers, commercial customers and distributors.

Sunoco LP's general partner is a wholly owned subsidiary of Energy Transfer Partners LP.