American Idol Fave Stefano to Take Stage at Hispanic Retail 360 Summit

LAS VEGAS -- The Hispanic Retail 360 Summit will feature Stefano, performing on stage Aug. 14 from 6:30 p.m. to 8 p.m., at the event's opening networking session here at the Red Rock Resort, Casino and Spa.

The Hispanic Retail 360 Summit, now in its ninth year, is the retail industry's premier event for retailers and marketers looking to grow their businesses with the Latino consumer market in the United States. It is a high-level conference and tabletop exhibition including an informative conference program and opportunities for face-to-face interaction between retailers, suppliers and experts in Latino marketing. The conference provides retailers and suppliers a complete 360-degree look at the Hispanic shopper, using data from leading researchers, retailer case studies and noted experts on demographics, buying behavior, segmentation, marketing, merchandising, product sourcing, store design and in-store marketing to Latino consumers.

The theme of this year's conference is "Understanding Millennials' Path to Purchase," so Stefano's combination of good looks, youthful energy and Latin fire are a perfect complement to this year's event.

Stefano hit the national stage as a fan favorite and Top 10 finalist on "American Idol." The half-Italian/half-Hispanic Seattle native grew up with a superior musical education courtesy of his father, musician/songwriter Ernie Langone. His brilliant run on the "American Idol" TV show rocketed him to household-name status. He stole hearts (and won votes) with performances of songs such as Stevie Wonder's "Lately," Lionel Ritchie's "Hello," and the Percy Sledge classic, "When a Man Loves a Woman." Stefano's appearance is sponsored by Telemundo, one of many major brands that will be appearing at the conference.

This year's agenda is loaded with speakers and topics that will help retailers and marketers make better decisions and be more successful at cultivating this valuable consumer group. Millennials drive tastes and trends in pop culture, technology and social media, and Hispanic Millennials overindex more than the mainstream market in technology adoption and use of mobile phones. Hence, a lot of the content at this year's Summit will be aimed at understanding the impact of these trendsetters.

To see the full agenda, click here.