Anheuser-Busch to Appoint New U.S. President
"Dave's experience and knowledge will continue to be valued in his new advisory role, helping with strategic decisions," the memo said, as reported by Ad Age. "Dave has built a strong, talented team of people who are well equipped to carry the business forward; poised for great things."
Peacock, a 20-year veteran at A-B, was one of the few holders following its purchase by Belgian-based InBev in 2008. According to the news outlet, A-B InBev's U.S. division has lost market share during the last few years due to the difficult environment and staunch opposition from spirit manufacturers.
Edmond, a Brazilian citizen who has quickly risen through A-B InBev's ranks, will retain his role as zone president as well as taking over U.S. operations.