Attorney Generals Accuse Energy Drink Makers Of Misleading Consumers

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Attorney Generals Accuse Energy Drink Makers Of Misleading Consumers

HARTFORD, Conn. -- Attorneys general from 28 states, Guam and the District of Columbia have asked federal regulators to crack down on the makers of energy drinks containing alcohol and caffeine, accusing them of misleading advertising and saying the products may pose serious health and safety risks, according to an AP report.

In a letter to John Manfreda, the administrator of the federal Alcohol and Tobacco Tax and Trade Bureau, the attorneys general warned that aggressive marketing of alcoholic energy drinks targets young people who are buying energy drinks without alcohol, AP reported.

Connecticut Attorney General Richard Blumenthal called health-related claims about the drinks outlandish and outrageous. "Combining alcohol with caffeine hardly seems healthy -- and that false claim is what we seek to halt," Blumenthal said.

"Nonalcoholic energy drinks are very popular with today's youth," Oregon Attorney General Hardy Myers said. "Beverage companies are unconscionably appealing to young drinkers with claims about the stimulating properties of alcoholic energy drinks."

The attorneys singled out three manufacturers: Miller Brewing Co. for Sparks and Sparks Plus; Anheuser-Busch for Bud Extra; and Charge Beverages of Portland for its Liquid Charge and Liquid Core drinks.
Anheuser-Busch vice president Francine Katz said the federal government already approved the Bud Extra labeling.

"This product is simply a malt beverage that contains caffeine, and is clearly marked as containing alcohol," she said. "In fact, Bud Extra has less caffeine than a 12-ounce Starbucks coffee."

Katz said the attorneys general should focus on restricting youth access to alcohol, particularly hard liquor products that can have 10 times the alcohol by volume as malt beverages.

The attorneys general also requested a federal investigation into the makeup of alcoholic energy drinks and other flavored malt beverages to determine whether, based on the percentage of distilled spirits contained in the drinks, they are properly classified as malt beverages under federal law, AP reported. The malt beverage classification, in many states, enables cheaper and broader sale of these drinks.

Besides Oregon and Connecticut, states involved in the action are Alaska, Arizona, California, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Mississippi, Nevada, New Mexico, New York, Ohio, Oklahoma, Rhode Island, South Carolina, Tennessee, Utah, Vermont, Washington, West Virginia and Wyoming.