BAZI Inks Deal to Reach Independent Retailers
The deal will expand BAZI's reach to RBG's membership of more than 6,000 locations across the country. The independent retailers include mostly convenience stores, college bookstores and 14,000 independent Shell-branded locations.
"Royal Buying Group is excited to partner with BAZI International. The BAZI Energy Shot is a healthy alternative product that aligns quite well within our initiative of bringing the most innovative and unique emerging brands available to our members backed by a solid introductory program along with consistent promotions to maintain consumer pull," said Michael Small, senior category manager, Royal Buying Group Inc.
BAZI will use RBG's marketing programs for introductory and ongoing promotions to spread its energy shot across the United States. BAZI is a concentrated energy shot with eight super fruits plus a variety of phytonutrients, antioxidants, vitamins and trace minerals, supporting the critical nutrition needed daily.
"As we continue to aggressively build out our nationwide distribution, we are excited to have the opportunity to reach premier independent retailers everywhere," stated Debbie Wildrick, executive vice president of sales and marketing at BAZI. "Royal Buying Group is respected in the industry for their ability to partner with vendors to supply retailers with the necessary tools to build their businesses. This relationship continues to solidify BAZI's unique positioning to the retailer and consumer looking for a healthy alternative to the many energy shots that are unable to provide significant nutrition along with energy."