BI-LO Expands fuelperks! Loyalty Program to Chattanooga, Tenn.

CHATTANOOGA, Tenn. -- BI-LO has expanded its fuelperks! loyalty program to the Chattanooga, Tenn., area. The program lets customers use their BI-LO BONUSCARD to earn a 5-cents-per-gallon discount for every $50 spent on qualified purchases at BI-LO supermarkets.

"BI-LO constantly searches for valuable ways to save our customers money throughout the store, and we are proud to now be able to pass on those great savings to them at the gas pump as well," stated BI-LO President and CEO Michael Byars. "Through fuelperks!, BI-LO makes regular visits to the pump a little less painful by offering customers incredible gas savings every time they shop with their BI-LO BONUSCARD."

To begin accumulating fuelperks! rewards, customers must convert to the new BONUSCARD. Existing loyalty cardholders only need to visit BI-LO to have their old card scanned. All existing card data will be retained on the new card. According to the company, BI-LO is the only grocery chain in the area offering the fuelperks! program.

Customers can spend the $50 necessary for the discount over multiple visits, and there is no limit to the amount of rewards they can earn, the announcement noted. Spending $50 will earn a 5-cent discount, while spending $100 will earn a 10-cent discount, and onward. Consumers can then redeem the discount at any participating Chattanooga Shell, Exxon, Texaco, Mr. Zip, Phillips 66, Conoco, Chevron, BP or Spur Market gas stations by inserting their BI-LO card in the card reader. The rewards expire after three months.

"One of the great features of fuelperks! is the program's ease of use," said Byars. "Customers simply buy groceries using their new BI-LO BONUSCARD, swipe the card at the gas pump of a participating station and enjoy watching the price of gas roll down right before their eyes."