BP Details ampm Brand Conversion

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BP Details ampm Brand Conversion

NAPERVILLE, Ill. -- Following months of reports that BP was bringing its successful ampm brand east from the West Coast, the company detailed what to expect from the brand as it enters the Midwest, Northeast and Southeast for the first time, in an effort to establish a consistent, unified c-store brand in the U.S. for its company-owned and -operated and franchise locations, the company stated.

Starting in November, sites in Atlanta and Chicago will sport the ampm banner, the company stated. Following that, BP Connect and Wild Bean Cafe sites will see the conversion in the Midwest, Northeast and Southeast regions, the company stated. There are nearly 1,000 ampm sites across California, Arizona, Nevada, Oregon and Washington, as well as 500 stores in Brazil, 50 in Mexico and more than 1,200 in Japan, the company stated.

"Extending the ampm brand presence in our convenience sites in markets East of Rockies will add to the 30-year success the brand already has in the Western United States," Fiona MacLeod, BP president of convenience retail for the U.S. and Latin America. "The ampm brand is well-known West of Rockies with 96 percent of West Coast consumers familiar with the brand. We look forward to bringing that strong awareness to our East of Rockies marketing areas."

As part of the ampm brand, stores will see a "snack-food theme park," with a variety of hot and cold food stations and beverage bars, which serves nearly 300,000 customers daily, according to the company. In addition, ampm serves nearly 2,200 products including gourmet coffee, cappuccino and a fountain area known as the "Thirst Oasis," which boasts 24 fountain drinks plus a choice of crunch or cubed ice, the company stated.

Also offered at ampm brand sites will be to-go prepared food -- hot dogs, hamburgers, cheeseburgers, corn dogs and chicken sandwiches -- with a variety of fresh condiments including sauerkraut, ketchup and mustard. And for dessert, ampm provides baked goods.

"We provide a bright, clean, fun and open environment that makes shopping enjoyable by making products easier and quicker to find," added MacLeod. "The combination of great service, superb quality and innovative design designates ampm as the future of convenience. We can deliver a differentiated and distinctive experience focused on meeting the needs of our consumers."