BP's ampm Launches Personal Size Pizza
NEW YORK -- BP's ampm added another fresh food to its line of proprietary products -- personal size pizzas in pepperoni and four-cheese (a blend of mozzarella, provolone, parmesan and romano cheeses), the company reported.
The New York-style pizza will be baked fresh on-site and packaged in a box with two eye-catching features: a window that allows customers to glimpse their pie up close, and the ampm "enjoy by" clock, which spotlights the product's freshness.
"It's all about authenticity," said Bill Fry, president of BP's ampm franchise. "Our customers want the convenience of portability without sacrificing quality. We've gone all out to ensure our pizza is not only a deliciously fresh product, but also packs a taste punch our customers have come to expect from us."
During the promotional period of March 3rd through April 27th, customers can purchase a pizza for the suggested retail price of $1.59, and the chain is supporting the promotion with radio and billboard advertising, as well as e-mail and text messaging alerts.
There will also be free samples, while supplies last, on Wednesday, March 24th, from 11 a.m. to 1 p.m. The participating stores will also be passing out in-store coupons that day for a specially priced $1 ampm pizza treat, according to BP.
"Everyone loves pizza, which makes everyone a potential customer," Fry said. "And the high-quality ingredients mean ampm's 'too much good stuff' is even better."
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The New York-style pizza will be baked fresh on-site and packaged in a box with two eye-catching features: a window that allows customers to glimpse their pie up close, and the ampm "enjoy by" clock, which spotlights the product's freshness.
"It's all about authenticity," said Bill Fry, president of BP's ampm franchise. "Our customers want the convenience of portability without sacrificing quality. We've gone all out to ensure our pizza is not only a deliciously fresh product, but also packs a taste punch our customers have come to expect from us."
During the promotional period of March 3rd through April 27th, customers can purchase a pizza for the suggested retail price of $1.59, and the chain is supporting the promotion with radio and billboard advertising, as well as e-mail and text messaging alerts.
There will also be free samples, while supplies last, on Wednesday, March 24th, from 11 a.m. to 1 p.m. The participating stores will also be passing out in-store coupons that day for a specially priced $1 ampm pizza treat, according to BP.
"Everyone loves pizza, which makes everyone a potential customer," Fry said. "And the high-quality ingredients mean ampm's 'too much good stuff' is even better."
Related News:
BP Outlines Plan To Improve Financial Performance by $3 Billion In Next Few Years