BP's ampm Spices Things Up with New Nacho Chips

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BP's ampm Spices Things Up with New Nacho Chips

05/26/2009
LA PALMA, Calif. -- BP’s ampm convenience store division recently upgraded its private label Nachos Tortilla Chips, but held the line on suggested retail price.

"The economy plays a big part in our decision-making process when we’re working on a new offering," Andrew Baird, BP’s vice president of marketing for convenience retail, said in an announcement. "So, even though we have significantly upgraded the quality of our nacho chip, we felt it was important to keep our suggested retail prices the same."

The new tortilla chips are all-natural and contain no artificial colors, sweeteners or preservatives. The chips are also made from premium white corn instead of yellow corn and formed in a traditional "bell" shape, the company reported.

Individual franchisees are free to set their own prices, but the chips will continue to carry suggested retail prices of $1.99 for a 3-ounce package and $2.99 for 5.5 ounces.

"We wanted a chip that would be clearly different from other tortilla chips a consumer could find at a convenience store," Baird said. "Although the chips are great on their own, it’s ampm’s condiment bar that transforms the chips into a personally customized nacho platter. Customers can smother the chips in hot, cheesy nacho sauce, cover them in chili or top them with jalapenos—whatever a consumer on the go wants."

With more ampm stores arriving every week in the Midwestern and Southeastern U.S., the convenience store brand markets itself as a snack-food theme park where customers can go to indulge their cravings and snack with abandon.

ARCO-branded ampm stores are currently found in California, Nevada, Oregon, Washington and Arizona; while BP-branded ampm stores are located in Chicago, Indianapolis, Pittsburgh, Orlando, Columbus, Cleveland, Cincinnati and Atlanta. There are also more than 1,800 ampm stores in Brazil and Japan, the chain said.

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