Breakfast Sandwiches Populating More Restaurant Menus

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Breakfast Sandwiches Populating More Restaurant Menus


CHICAGO -- Although sandwiches are often considered a lunch item, convenience store retailers interested in increasing breakfast sales should consider offering breakfast sandwiches.

According to Technomic Inc.'s MenuMonitor service, breakfast sandwiches were up 8.1 percent in early 2013 on the menus of the top 500 U.S. limited-service restaurants. In addition, a related study conducted by Technomic revealed that one third of consumers eat breakfast sandwiches at least once a week, providing an opportunity for retailers to promote their convenience and affordability.

"Sandwiches are an important part of a restaurant's menu," noted Darren Tristano, Technomic's executive vice president. "The number of ingredients, preparation methods and sauces can seem endless. Keeping abreast of trends appearing on restaurant menus is one way operators and suppliers can get ahead of their competition."

As for what types of breakfast sandwiches consumers eat, bacon is the most popular protein and appears on 30.1 percent of sandwiches, followed by ham and sausage, MenuMonitor data showed. Among breakfast sandwich breads, flatbreads, paninis and croissants enjoyed the most growth, while ciabatta and tortillas declined.

MenuMonitor is an online searchable resource with instant access to 1,900 U.S. menus.