Burger King Enhances Kid Menu

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Burger King Enhances Kid Menu

06/01/2009
MIAMI -- Burger King Corp. added three new BK Kids Meal options that meet stringent nutrition criteria. The company now offers a total of four BK Kids Meals that comply with its advertising pledge through the Council of Better Business Bureaus (CBBB) Children's Food and Beverage Advertising Initiative (CFBAI).

As part of its CFBAI advertising pledge, Burger King is committed to focusing its advertising to children under 12 on Kids Meals (consisting of an entrée, side dish and beverage), that are:

-- No more than 560 calories per meal;
-- Less than 30 percent of calories from fat;
-- Less than 10 percent of calories from saturated fat;
-- No added trans fats;
-- No more than 10 percent of calories from added sugars;
-- No more than 600 milligrams of sodium, and
-- A "good" or "excellent" source of at least two of the following nutrients: calcium, fiber, potassium, magnesium or vitamin E.

"At Burger King Corp., product innovation is a top priority and our new BK Kids Meals are a direct result of our efforts to innovate, review and reformulate existing kid favorites," Russ Klein, president of global marketing, strategy and innovation, said in a statement. "Offering nutritionally balanced meals furthers our ‘Have it your way’ brand promise by continuing to provide our customers with the quality they expect, the value they want, and more choices that fit their diets and lifestyles."

The three newly compliant BK Kids Meals include:

-- A two-pack of BK BURGER SHOTS, bite-sized burgers topped with mustard, ketchup and two crunchy pickles, served with BK Fresh Apple Fries, low-fat caramel dipping sauce and calcium-fortified Minute Maid apple juice.

-- A hamburger served with BK Fresh Apple Fries, low-fat caramel dipping sauce and calcium-fortified Minute Maid apple juice.

-- Newly reformulated Chicken Tenders reduced in sodium by approximately one-third, BK Fresh Apple Fries, low-fat caramel dipping sauce and Hershey’s fat-free milk.

These meals join the current advertised BK Kids Meal, consisting of age-appropriate portion sizes of nutritionally fortified Kraft Macaroni & Cheese, BK Fresh Apple Fries, low-fat caramel dipping sauce, and Hershey’s fat-free milk.

"Burger King Corp.'s commitment to product innovation and reformulation is an example of how the food industry can help make positive changes to existing menu items in order to provide nutritious and flavorful options that appeal to kids," said Elaine Kolish, director of the CBBB's Children's Food and Beverage Advertising Initiative.

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