Burger King Opens 75th BK Delivers Location
MIAMI -- Burger King Worldwide Inc. invites guests in Salt Lake City to discover why "taste is king" from the comfort of their home, dorm or office. The fast-food chain's BK Delivers program is expanding to include its first two restaurants in Salt Lake City. BK Delivers is now offered at 75 locations.
"BK Delivers is already performing well in Boston, New York, Miami, Houston, Los Angeles, Chicago, [the] San Francisco Bay Area, Las Vegas, Sacramento, greater Washington, D.C., Phoenix and Denver. As its popularity has grown, we have seen an increasing demand for the program in other markets," stated Petru Pusta, director of retail innovation for Burger King Worldwide. "This expansion was an easy decision as Salt Lake City has some of our most loyal guests."
BK Delivers allows guests in the delivery zone to customize and order their Burger King favorites by visiting BKDelivers.com from a computer or mobile phone, or by calling toll free 1-855-Order-BK. Burger King uses proprietary thermal packaging technology to deliver hot food that is hot and cold food that is cold. The system remembers guests' orders for one-touch ordering with each subsequent order.
With a minimum food order of $10, guests can choose from a lineup of 13 menu items, including the Carolina BBQ WHOPPER sandwich, Memphis BBQ Pulled Pork sandwich, Boneless Rib sandwich, OREO Shakes, frozen lemonades, the brand's signature WHOPPER sandwich, Original Chicken Sandwich and real fruit smoothies. Orders can be placed during delivery operating hours of 11 a.m. to 10 p.m. Delivery must be to a physical address that falls within a delivery zone of a participating restaurant. Delivery times and prices vary by location.
BK Delivers currently has one live delivery restaurant in Salt Lake City serving West Valley City, Taylorsville and Kearns. This initial location will serve as a training ground for the market, allowing operators to understand the intricacies of the system and to train their crew members prior to expanding the offering to other locations, the fast feeder explained.
Within the next two to three weeks, Burger King plans to open one more BK Delivers site in downtown Salt Lake City that will serve Salt Lake City proper, including the University of Utah.
The quick-service restaurant chain is looking to continue expansion of the delivery program and said interest is being seen among both franchisees and customers. Since its inception, BK Delivers has shown wide-scale traction, including the ability to attract and maintain loyal customers.
Burger King is second-largest fast-food hamburger chain in the world with a system that operates more than 13,000 locations in 88 countries and territories worldwide. Approximately 99 percent of Burger King's restaurants are owned and operated by independent franchisees.