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C-store Chains Participate in Shopping Study

STATE COLLEGE, Pa. -- 7-Eleven, ampm, Circle K, Sheetz and Cumberland Farms are participating in a study of the shopping process in convenience stores. The goal of the VideoMining Corp. research is to help consumer product manufacturers and retailers evolve their marketing and merchandising programs to match the needs of c-store shoppers, Supermarket News reported.

Called C-Store Shopper Insights, the syndicated program will rely on VideoMining's in-store measurement and analytics technology to quantitatively analyze several million convenience shopping trips in 60 stores across 11 major U.S. markets.

Besides offering an extensive list of "deep dive" syndicated reports for all product categories, the program will offer an opportunity for ongoing custom testing, research and trend analysis in cooperation with the participating retailers, the report stated.

"We are delighted to partner with some of most innovate convenience retailers and manufacturers," said David Haubert, who recently left Safeway to become vice president of business development at VideoMining, the State College, Pa.-based provider of in-store intelligence for retailers and consumer product manufacturers.

"The c-store channel offers strong opportunities for growth for consumer product manufacturers," added Rajeev Sharma, founder and CEO of VideoMining. "This program has been designed to help realize this growth potential by improving the connection with convenience shoppers through a deeper understanding of their needs."

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