C-store Industry Taps Into Social Networking

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C-store Industry Taps Into Social Networking

By Linda Lisanti

NEW YORK -- Convenience store retailers are tapping into the popularity and reach of social networking sites, such as Twitter and Facebook, to drum up more business.

On its Facebook page this week, Quick Chek is offering a free iced coffee to all its Facebook fans when the chain attains its goal of reaching 1,500 fans.

The posting by the New Jersey-based convenience store chain read:

"Thank you everyone who has become a fan of Quick Chek's Facebook page. Yesterday, with your support, we were able to exceed over 1,000 Facebook fans on the QC page! Let’s not stop there though. Use the 'Suggest to Friends' option on the left side the page to tell all your friends and help us reach our goal of 1,500 fans! We will reward your help with free Iced Coffee for all our fans when we reach our goal. So, tell your friends about the Quick Chek page today and enjoy a delicious Iced Coffee together!"

Meanwhile on Twitter—another popular online social network—Kum & Go launched what it is calling "Twitter Tuesdays." Starting this past Tuesday and going until June 23, the c-store chain each Tuesday will select one Des Moines-area Kum & Go location as the "Secret Store." From 8 a.m. to 12 p.m., one clue per hour will be given out via Twitter to direct Kum & Go followers to the secret store.

The first eight people who find Kum & Go’s 1959 Ford at the secret store and provide the person in the car with the secret password will each win a set of two-day passes to the 80/35 Music Festival, taking place July 3-4, in Des Moines. Kum & Go is one of the major sponsors of this year’s 80/35 festival, which is now in its second year.

On June 23, the final Twitter Tuesday, the first four people who find the 1959 Ford at the secret store and provide the secret password will win free VIP passes to 80/35.

Like Kum & Go, Sheetz Inc. is also using Twitter to connect with consumers. Sheetz sends Twitter updates on where its Sheetz Bros. Coffee truck is heading. The truck travels to its c-stores and area events, offering free food and coffee samples.

And as previously reported by CSNews Online, Shell Oil Co. and Chevron Corp. plan for the first time, to post hurricane season updates via Twitter this year.

Other convenience retailers with a presence on Twitter include: BP America, Wawa, Cumberland Farms, Gulf Oil, QuikTrip, Piedmont Petroleum and Express Convenience.

Related News:

Shell and Chevron Plan Storm Tweets