C-Store Retailers Feel the Vibe

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C-Store Retailers Feel the Vibe

06/29/2009
TUSCON, Ariz. -- ViB, a new beverage that stands for "Vacation in a Bottle," is now available nationwide at major c-store retailers including 7-Eleven, Albertsons, QuikTrip, Market Street and RaceTrac, manufacturer ViB Holdings LLC reported.

ViB Holdings also announced a distribution agreement with SPIKE Beverage LLC to distribute ViB to retail outlets throughout Arizona. SPIKE Beverage is a premium non-alcoholic beverage sales and distribution company focused on waters, sodas, teas and energy drinks, and distributes to all retail channels within the state.

Aiming to set a trend in functional, relaxing beverages, ViB (pronounced Vibe) helps drinkers chill, unwind and be happy, according to the makers. The lightly carbonated, caffeine-free drink is enriched with amino acids L-Theanine and L-Threonine that take away stress and anxiety, and increase focus and concentration. It also contains high levels of antioxidants and B Vitamins to keep drinkers feeling energized and happy.