C-Stores Closing Gap on QSRs

CHICAGO -- Convenience stores have been strengthening their foodservice programs and it appears their efforts are paying off, found a new report by foodservice consultant Technomic.

"Convenience stores are investing in prepared foods, which is putting increased competitive pressure on quick-service restaurant chains," said Darren Tristano, executive vice president at Technomic. Examples of upgraded foodservice offerings and facilities include:

• 7-Eleven began offering takeaway pizzas at more than 1,100 units last fall. The whole pizzas, available in pepperoni and four-cheese varieties, are ready to go within a few minutes of ordering. Slices are also available.

• Cumberland Farms' new foodservice-focused concept store employs a fresh decor with light wood cabinetry and soothing accent lighting. The new format includes a complete all-day prepared foods island with breakfast sandwiches, baked goods and pastries; a variety of to-go salads, fruit cups and yogurt; and a wide selection of sandwiches. New hot items include toasted flatbread sandwiches and pizzas.

• Turkey Hill Minit Mart's new grab-and-go food program called Wholesome @ Home includes a new line of prepared foods such as cobb salad, chicken-salad croissant, Oriental chicken, shepherd's pie and a fruit tray with yogurt dip, as a healthier alternative to takeaway fare from quick-service restaurants.

These and other examples are presented in the 2010 Technomic Leading Convenience Stores Foodservice Report, which covers the leading convenience store brands by unit count totals, economic impact, new product offerings, programs and facilities, quick-service brands in convenience stores, marketing and promotions and the convenience store consumer. Technomic found that the c-store segment nominally grew by 1.5 percent in 2009. The leaders by U.S. total convenience store count were 7-Eleven, Circle K and APlus Mini-Mart.

The report was designed to provide an exclusive overview of the convenience store foodservice market and help readers make well-informed business decisions and leverage the untapped potential of this promising channel. It includes comprehensive company profiles with contact information, company and foodservice positioning, states of operation and more.