C-stores to Participate in Expanded Shopper Insights Program
CHICAGO -- VideoMining Corp., a provider of in-store intelligence for retailers and consumer product manufacturers, is launching the fourth wave of its flagship syndicated program, C-Store Shopper Insights (CSI-4). The company made the announcement at the NACS Show.
The new program will deploy VideoMining's in-store measurement and analytics technology in a carefully selected national panel of 120 stores. More than a dozen c-store chains, including ampm, Circle K, Sheetz and Cumberland Farms, have agreed to participate.
The goal of CSI-4 is to develop an in-depth understanding of the shopping process in convenience stores and uncover innovative opportunities to improve performance, according to VideoMining. The program will use a large behavioral data set, integrated with a number of other data sources, to provide unprecedented visibility into the path to purchase of c-store shoppers and factors that impact their purchase decisions.
The 2012 program will include:
-- In-depth insights from the analysis of more than 50 million c-store trips.
-- Holiday analysis covering the major summer holidays: Memorial Day, Fourth of July and Labor Day.
-- Three-year trend analysis of shifts/changes in shopper behavior and performances from 2010 to 2012 and corresponding implications on store/category strategies.
"We have been thrilled to see our annual C-Store Shopper Insights program adopted widely by the industry," stated Dr. Rajeev Sharma, founder and CEO of VideoMining. "A 20-fold increase in data set and layers of new analytics will take the program to a new level in 2012."