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C-stores Perking Up National Coffee Day Promos

NATIONAL REPORT — Nobody does hot dispensed beverages better than convenience stores, so there is no better place to celebrate National Coffee Day.

Framingham, Mass.-based Cumberland Farms is offering its java-loving customers a free coffee — hot or iced, in any size — via a text coupon. The coupon is valid only on National Coffee Day, Sept. 29.

Free coffee continues at Cumberland Farms in October. Beginning Oct. 9, and on every Friday throughout the month, customers can stop by any of its nearly 600 retail locations throughout the Northeast and Florida for "Free Coffee Fridays."

On those days, customers can enjoy a free cup of any Cumberland Farms coffee, including its signature Farmhouse Blend or Farmhouse Bold. No coupon is required.

"We felt there was no better way to celebrate National Coffee Day this year than to offer our loyal customers a free hot or iced coffee on us, and to bring back Free Coffee Fridays throughout the month of October, which we know is something our customers look forward to all year long," said Greg Lorance, dispensed beverage category manager and in-house coffee expert at Cumberland Farms. 

Knoxville, Tenn.-based Pilot Flying J will mark National Coffee Day with free 16-ounce cups of coffee when customers show an online coupon available on the company's Facebook page. 

The company features Coffee Hostesses at numerous locations, where they work to keep all containers continuously filled and fresh, and offer recommendations to help customers choose the right blend for their needs and tastes, according to the company.

Sheetz Inc., based in Altoona, Pa., is also offering customers the chance to celebrate National Coffee Day with free cups of the beverage from its newly upgraded Sheetz Bros. Coffee program.

"At Sheetz, we pride ourselves on giving our customers what they want, when they want it and how [they] want it," said Ryan Sheetz, brand director at Sheetz Inc. "We truly value our loyal customers and Sheetz Freakz. Offering free coffee on National Coffee Day is our way of thanking them for making Sheetz what it is today."

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