Cadbury Adams Stride Gum

Cadbury Adams USA has launched Stride, which the company bills as "the ridiculously long lasting gum." Available in Winterblue and Spearmint flavors, the gum comes in re-sealable packs that feature "tear and share" packaging, allowing consumers to share packs with friends, the company stated. Stride can be purchased in 14-piece packs for 99 cents or as a multi-pack of three 14-piece packs for $2.29. Stride was developed to deliver flavor and soft texture for a longer period of time than other gum. It is being promoted by a $50 million integrated marketing campaign.

Cadbury Adams USA LLC, Parsippany, N.J.
(800) 524-2854; www.cadburyadams.com