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Canadians Spend More on Beer than Other Alcohol Beverages

When it comes to spending bucks on alcohol beverages, beer wins hands down in Canada, according to Statistics Canada. Beer is the most popular beverage in terms of dollar value, capturing 50.7 percent of sales compared with 24.7 percent for spirits and 24.6 percent for wine.

In a report on sales for the fiscal year ending March 31 last year, the agency says beer and liquor stores and agencies sold more than $16.1 billion worth of the beverages, up 4.9 percent from the prior year, according to a report in the Canadian Press. But that rate of growth was slower than the six percent increase the previous fiscal year.

And although Canadian products still dominated, imported beer gained ground, capturing 11 percent of the market, up from 3 percent a decade ago.

In terms of wine purchases, red wine was by far the preferred choice, capturing 49 percent of the volume of sales, white 36 percent and “unidentified wine” 15 percent.
On average, Canadians bought 86.3 liters of beer, 13.3 liters of wine and 7.6 liters of spirits during the year, with total per capita purchases of alcoholic beverages amounting to $623.60, according to Statistics Canada.

"Consumers in Quebec and Newfoundland and Labrador led the pack, purchasing just over 115 litres of alcoholic beverages per capita. In contrast, those in Saskatchewan purchased only 94.4 litres, lowest of all."

By volume, per capita purchases of beer were highest in Newfoundland, Labrador and Quebec, and lowest in British Columbia. Newfoundlanders also bought the highest per capita volumes in spirits, while Quebecers led the way with purchases of wine.

"Among spirits, rum was still most popular in Newfoundland and Labrador, Prince Edward Island and Nova Scotia. Whisky was the preferred choice for consumers from Ontario to British Columbia," according to Statistics Canada
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