Category Management Conference to Deliver Latest in Best Practices, Strategy
ATLANTA -- The Category Management Association's (CMA) 2010 Category Management Conference will take place Oct. 26-28, at the Georgia International Convention Center here. The theme of this year's event is "Strategy at Retail."
A variety of sessions and workshops focused on the latest in trends and category management best practices will be available to conference attendees.
Topics will include:
• Channel Blurring in Today's Retail Environment.
• Best Practices Survey Results: ROI of Category Management Departments.
• Collaborating in an Imperfect World: Understanding the Competitive Impact of Category Captain Arrangements.
• The History of Category Management.
• Global Implementation of Certifications.
In addition, roundtable sessions for best practice discussions will be held covering topic choices of: insights and analytics; shopper marketing; space management; retail challenges; organizational development; and ROI of category management departments.
"One of the most valuable aspects of attending this event is the opportunity to communicate with trading partners, solution providers and peers in a collaborative environment. These types of engaging discussions are the ones that ultimately provide major CPG companies and retailers with actionable ideas for growth," stated Blaine Ross, executive vice president, global sales and marketing, for the Category Management Association's Certification Evaluation board.
The Category Management Conference is an industrywide event, open to all category management professionals. CMA membership is not required to attend. To register or for information, go to the CMA Conference Web site, e-mail [email protected], or call (210) 587-7203.