the consumer mind
Inside the Consumer Mind

The CBD State of Affairs


In the past, CBD sales have been hindered by a lack of consumer knowledge, but today a majority of convenience store shoppers say they are familiar with CBD, according to the 2023 Convenience Store News Realities of the Aisle Study, which polled 1,500 consumers who shop a c-store at least once a month. CBD — an active ingredient in cannabis that is derived from the hemp plant but does not have any psychoactive properties — is being marketed for treating anxiety, inflammation, insomnia, pain and more. While familiarity is on the rise, usage is increasing more slowly. The c-store shopper research also revealed:  

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