Cheers Food & Fuel Chooses Fuel Price Management Software

FLORHAM PARK, N.J. – Cheers Food and Fuel, a chain of 11 convenience stores in the Midwestern United States, selected a suite of KSS Fuels products to provide day-to-day fuel price management and optimization to its retail locations, the company reported.

"We selected these KSS Fuels solutions to have a system that provides enhanced market responsiveness, which will enable us to improve our overall performance around fuel volume and margin at each of our stores," Nathan Long, CEO for Cheers, said in a released statement. "KSS Fuels offers a 'best practices' approach to fuel pricing that will allow us to obtain the highest level of efficiency around our execution of fuel price changes."

Cheers will use PriceNet, PriceNet Mobile and PriceNet Web on a subscription basis for a fully integrated fuel price management offering to enable them to respond more quickly to changing oil prices. Cheers Food and Fuel has outlets in western Kentucky, southern Illinois, and southeastern Missouri.

PriceNet supports the key tasks and stakeholders involved in retail fuels pricing. High levels of automation and an 'exception-based' approach ensure a rapid response to competitors and market conditions and allow pricing analysts to leverage the power of pricing analytics, according to the company. PriceNet also includes PriceNet Mobile, which delivers real-time fuels pricing via handheld mobile devices such as PDAs and Blackberrys and PriceNet Web facilitates exchange of data between field offices and the head office to allow review and authorization of price adjustments more quickly at a local level, the company reported.

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