Chevron Aims to Score With Sports-Themed Rewards Program
SAN RAMON, Calif. — Chevron U.S.A. is launching aFANity, a sports-themed rewards program that lets members redeem points or prizes such as football tickets, autographed memorabilia, officially licensed team gear, and experiences with their favorite teams.
The program is available to residents of Alabama, Arizona, California, Florida, Georgia, Idaho, Louisiana, Mississippi, Nevada, New Mexico, Oregon, Tennessee, Texas, Utah, Washington and Wyoming. Eligible participants began earning points Oct. 1.
Members earn points for signing up for aFANity and can earn additional points through activities such as connecting their social media accounts, connecting their Chevron and Texaco Techron Advantage credit card, using the connected card at Chevron and Texaco stations in the participating areas and attending Chevron-sponsored football games.
"Sports fans are extremely passionate individuals, so we wanted to tap into that enthusiasm and find a way to reward them," said Don Walker, general manager of San Ramon-based Chevron Brands. "Being able to offer once-in-a-lifetime experiences with teams and other rewards such as autographed memorabilia will allow us to connect with consumers in a way we never have before."
Rewards program members will have several methods of redeeming points on the aFANity rewards points website. Through auctions and sweepstakes, members can win autographed memorabilia from Fanatics Authentic, tickets, and experiences such as a round of golf with a legend from their favorite team or feeling what it's like to be an equipment manager for a day, according to Chevron.
The rewards program leverages Chevron's sponsored relationships with football properties across the NFL and NCAA to excite all types of fan interests, the company added.