SAN RAMON, Calif. — Chevron USA Inc. is changing its program lineup to expand the Chevron and Texaco brands into two classic American pastimes: country music and sports.
"Aligning our brands with events so engrained in consumers' everyday lives allows us to establish a connection with our core audience, while continuing our commitment to delivering high-quality products and performance in our key American markets," stated Carrie Holt, Chevron's brand manager. "The passion and loyalty of these communities was something we wanted to harness, while giving consumers chances to win big through a variety of platforms."
Three fall campaigns are aimed at strengthening consumers' connection with the Chevron and Texaco brands in select eastern and western U.S. markets:
LUKE BRYAN SPONSORSHIP
The Texaco brand joined the country music star's 2014 "That's My Kind of Night" tour to promote the Texaco Sweepstakes in Atlanta, Houston, Dallas and Birmingham, Ala.
Working with The Enthusiast Network, one fan will win an Ultimate Tailgate Truck grand prize: a 2014 Chevrolet Silverado customized by Luke Bryan that features bucket seats, a barbecue, ice chest, television, and sound system with Gibson custom guitar and microphone.
Fans took selfies with a Luke Bryan-sized standee at participating Texaco locations or at one of the singer's concerts and texted them in for the chance to win. The Ultimate Tailgate Truck appeared at six Luke Bryan concerts from July 23-Sept. 20. Brand ambassadors promoted the sweepstakes at the concerts and gave away $5 Texaco gift cards.
Official rules and additional details are available at www.luketailgatetruck.com.
"My fans know I love a good tailgate and I'm excited to award this awesome Tailgate Truck to one of them," Bryan said.
THE CHEVRON GAME DAY CHEF CHALLENGE
This cooking contest, launched in August, gives football fans and foodies in Arizona, California, Oregon and Washington the opportunity to compete for the grand prize of $25,000 in Chevron promotional cards, as CSNews Online previously reported.
Contestants in each region could submit their go-to game day recipe at www.TheGameDayChef.com, and each recipe had to include a food item or beverage purchased from a Chevron or Texaco station.
The submission period ended Sept. 30. Winners from each region will advance to the grand finale cook-off, where they will compete for the grand prize at the Jan. 1 Rose Bowl game in Pasadena, Calif.
CHEVRON & TEXACO FOOTBALL-THEMED MOBILE GAMES
Also as part of its sports sponsorships, Chevron launched the tailgate-themed University of Texas Football Instant Win Game in September at participating Chevron and Texaco stations in the Austin and San Antonio metro areas and south Texas.
Consumers can play the game for the chance to win a 2014 Polaris RZR 800 Madness LE UTV and a $500 Texaco promotional card grand prize, as well as hundreds of instant-win prizes.
To enter, players must download the free Chevron or Texaco mobile app to their smartphone and follow the prompts to play the game. Consumers can play every day and must activate their GPS locator within the app at a participating Chevron or Texaco station to play again.
Official rules and a full list of prizes are available here.
Another mobile app instant-win game started Oct. 1 and ends Nov. 2 at more than 300 participating locations in the Dallas and Fort Worth metro areas and in east and central Texas with the Dallas Cowboys.
Consumers can play for the chance to win an Ultimate Tailgate Experience grand prize that includes a private tailgate for the winner and nine guests, 10 tickets to an upcoming Dallas Cowboys football game, 10 Dallas Cowboys sideline passes, 10 Dallas Cowboys team hats and two parking passes.
Additionally, from Nov. 1 to Nov. 30, more than 500 participating Alabama stations will offer a "rivalry" mobile app instant-win game and sweepstakes with two grand prizes.
Players must select and enter for their team's grand prize: either two tickets to a University of Alabama post-season football game or two tickets to an Auburn University post-season football game, two nights' accommodations at the designated fan or team hotel, one $250 Chevron or Texaco promotional card, $1,500 in expense money, access to the pre-game hospitality area and more.
Collectively, more than 2,000 instant-win prizes will be awarded as part of these instant-win games, according to Chevron USA.