Chevron, Safeway Bring Joint Loyalty Program to New Areas

SAN RAMON, Calif. -- Five months after the initial rollout of their joint Reward Points loyalty program, Chevron Corp. and the Vons division of Safeway Inc. are expanding the program's reach.

The companies brought the Reward Points program to consumers in Las Vegas and northern California, including the Richmond, Sacramento and San Jose areas, on March 20, according to Chevron. Under the program, consumers who earn gas rewards by shopping with their Vons Club Card or Safeway Club Card at Vons or Safeway stores can use their Rewards to get a gas discount up to 20 cents off per gallon at participating Chevron- and Texaco-branded locations in the new markets.

Chevron and Safeway launched the loyalty program in southern and central California in October, as CSNews Online previously reported. Safeway, which has an existing loyalty rewards card, had been in talks with Chevron for approximately a year before introducing the joint rewards program.

The loyalty program is Chevron's first in the United States. It has a program in Canada and in some of its Asian markets.