Circle K Launches Energy Shot

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Circle K Launches Energy Shot

06/18/2008
CORONA, Calif. -- Circle K stores in the Western U.S., a division of Alimentation Couche-Tard, joined with Fluid Motion Beverage Inc. to launch 2-ounce Talon Energy Shots this month as a new line extension to its award-winning Talon Energy brand, according to Bevnet.com

"The Talon brand has been a proven winner for us over the years and we feel our customers will embrace this new Talon shot product as well," said Mark Wright, Circle K Western Division beverage category manager, in the report.

According to Paul Tecker, president of Fluid Motion Beverage, "the shot category is growing tremendously and seems to be a natural line extension for the brand. Even though the shots have only been out in stores a few weeks, the reorders have exceeded our expectations."

Based here, Circle K West operates convenience stores in California, Oregon and Washington.