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Circle K Launches Franchise Program in Florida

TAMPA, Fla. -- Circle K is breaking new ground this year by offering franchise opportunities to business owners in Florida who recognize the value of the Circle K brand.

Circle K currently boasts more than 450 convenience stores in Florida, which the retailer said bring convenience and quality products to the marketplace, offering a one-of-a-kind shopping experience designed for today's on-the-go consumer.

In a news release issued yesterday, Circle K noted its stores have established a long-standing tradition of convenience and quality that drives traffic, creates customer loyalty and provides an unparalleled retail opportunity for potential franchisees.

"Circle K is committed to building long-term value for franchisees by offering one of the most competitive retailing systems in the world," Lisa Geyer, director of franchise development and operations for the company, said in a statement.

According to the franchisor, Circle K's leading position in the Florida market creates a host of efficiencies, such as marketing, financing, support and training for franchisees. Franchising with Circle K provides c-store operators brand recognition and superior buying power. In addition, the Circle K Franchise Program offers proven business systems, extensive training and effective promotional tools. The ongoing business support and expertise of the Circle K staff, combined with the heritage of more than half a century in the c-store industry, bring franchisees "the Circle K advantage."

The Circle K brand has been owned by Alimentation Couche-Tard Inc. since 2003 and manages more than 4,000 stores nationwide. Circle K franchise stores account for 800-plus sites in the United States. Outside the U.S., there are nearly 4,000 Circle K stores in Hong Kong, Indonesia, Mexico and Japan.

"Our stores appeal to the neighborhood shopper filling in last-minute needs, the passer-by wanting a hot coffee and a snack, or the traveler craving a cold drink and hot dog," Geyer stated. "We recognize that regional, national and even international market needs vary, and Circle K has been able to successfully tailor our brand strategy to address the cultural identities in the many marketplaces in which we compete."

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