Circle K, XYIENCE Partner for Harley-Davidson Text Sweepstakes

LAS VEGAS -- XYIENCE is offering Circle K shoppers in select states the chance to win a new Harley-Davidson Sportster 883 Low through a text-message sweepstakes. The contest, which launches Sept. 1 and runs through Oct. 31, includes participating stores in Ohio, Michigan, Pennsylvania, Indiana, Kentucky, Maine, New Hampshire, Vermont and Massachusetts.

Legal residents of the United States who are 18 years of age and older can visit their local Circle K stores in those select states for information on how to enter. During the promotion, participating Circle K convenience stores will run a special of two cans for $3 on XYIENCE's Xenergy Premium drink. No purchase is necessary to enter, and the winner will be announced in early November.

XYIENCE, the maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), said it has experienced great success with such sweepstakes in the past, resulting in significantly increased product sales. In 2009, the company held a similar contest with Circle K stores in Arizona, Colorado and Nevada, as well as with Kum & Go stores in Nebraska, Iowa and Missouri, where sales of Xenergy quadrupled during the promotion period.

Xenergy (pronounced zen-ergy) is a sugar- and calorie-free drink fortified with vitamins. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam and Cherry Rush