CITGO Hits the Road to Share New 2016 Initiatives
HOUSTON — To ring in the new year, CITGO Petroleum Corp. will host 19 marketer roundtable meetings from Jan. 12 through Feb. 2 within its Central, Northeast and Southern marketing regions. CITGO branded marketers will learn about new initiatives for 2016, including promotional and advertising plans, updates to current consumer engagement programs and business tools.
The meetings are also designed to provide insight into industry trends and best practices from notable guest speakers and CITGO representatives.
"During our annual roundtable meetings, we share exciting news and plans for the year ahead while actively engaging with our marketers to learn about their recent achievements and challenges," said Alan Flagg, assistant vice president of supply and marketing for CITGO. "We value our relationships with our marketers and work hard to bring them programs that contribute to the success of their businesses. And as the face of CITGO in the local communities, these meetings also provide opportunities for us to show our appreciation for all our marketers do for the CITGO brand."
The 2016 Marketer Roundtable Meetings will take place in Alabama, Arkansas, Connecticut, Florida, Georgia, Illinois, Indiana, Maine, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Tennessee, Texas, Virginia and Wisconsin. They will consist of sessions focused on CITGO programs and industry topics, including:
- Club CITGO Mobile App
- CITGO Retailing Institute
- TriCLEAN Gasoline
- Ultimate Road Trip Sweepstakes
- Fueling Education
- CITGO Rewards Card
- POS Upgrade
- EMV Updates
Each region will feature a different guest speaker: Michael Davis, vice president of member services, NACS, in the Central region sessions; Ieva Grimm, owner of SYNERGE, in the Northeast region sessions; and Jim Cox, retail development manager, CITGO, in the Southern region sessions.