A New Brand With A Retro Feel Inside Monroe Oil's Fill Good StoreThe concept is designed to be a modern take on the gas stations of the 40s and 50s. STORE SPOTLIGHT: A New Brand With a Retro Feel After 20 years in the industry, Olin and Amy Furr created a new c-store concept called Fill Good. Monroe Oil’s New C-store Brand Has a Retro Feel After 20 years in the industry, Olin and Amy Furr have created a new store concept called Fill Good. Monroe Oil Becomes Newest Gas & Go Radio Affiliate The North Carolina retailer will use the tailored program at the gas pumps of its 11 Fill Good c-stores.