COMPETITIVE WATCH

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COMPETITIVE WATCH

11/26/2007
KANSAS CITY, Mo. -- McDonald's announced that 140 of its restaurants in the Kansas City area are giving away free espresso-based specialty coffees every Monday through January as part of a promotion of its McCafe line, which includes mochas, lattes and cappuccinos, according to a Nation's Restaurant News report.

This month and next, the Free Coffee Mondays promotion features a complimentary small Vanilla Latte. In December, the Monday freebie will be a Cafe Mocha, and in January, the free offering is slated to be a Caramel Cappuccino, the report stated.

Already in testing at hundreds of McDonald's in at least six states, the new espresso drink line includes beverages with various options and flavors, including iced, caramel and vanilla, as well as hot chocolate and the premium-roast standard coffee the chain rolled out last year to replace its regular brew. Most of the drinks are available in 12-, 16- and 20-ounce sizes. Prices and participation vary by location.

Customers can substitute McCafe Specialty Coffees in Extra Value Meals for an additional charge, the chain said in its announcement of the Kansas City promotion.

Nation's Restaurant News said internal company documents quoted in recent published reports have indicated that McDonald's intends to roll out the specialty beverages chainwide by the end of next year in a quest for $1 billion in added sales annually.