Competitive Watch: McDonald's Brings Back McRib

OAK BROOK, Ill. -- McDonald's McRib sandwich is available for the first time since 1994, in all participating McDonald's restaurants nationwide until November 22. The McRib, a boneless pork patty dressed with fresh-slivered onions, dill pickle slices, tangy barbeque sauce and served on a toasted, golden-brown home-style bun, is known among customers for surfacing on select local menus for limited periods of time, the company reported.

"McDonald's McRib sandwich is truly an iconic product -- and for many of our customers it's more than just a sandwich, it's an experience," Neil Golden, senior vice president and chief marketing officer, McDonald's USA said in a released statement. "The enthusiasm and passion of McRib fans has helped propel a distinctive sandwich to a legendary status."

McDonald's is also inviting McRib fans to tap into their creative passion with the launch of "The Legends of McRib" Web site. "The Legends of McRib" is a collection of McRib stories and tall tales submitted by fans who want to share their love for the sandwich with the world. The legends don't have to be true. They don't have to even be possible. They just have to be bigger than life and worthy of "The Legends of McRib."

Now through November 22, McRib fans can submit their own video based McRib legends, or vote for their favorite legends at www.McDonalds.com/McRib. The author of the winning submission will win a trip to Germany, the only place where McRib is served year-round, the company reported. The winner will receive a paid seven-day and six-night trip, including a three-city tour through popular German towns and daily access to McRib. In addition, the winning legend will get their story animated into a motion comic that could be debuted on McDonald's online properties.