Competitive Watch: Wendy's Continues Breakfast Expansion

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Competitive Watch: Wendy's Continues Breakfast Expansion

NEW YORK -- Wendy's announced that it has crossed the 500th-store milestone in the continuing expansion of its new breakfast menu, and expects to expand the offering to nearly 750 U.S. and Canadian restaurants by the end of the third quarter.

"Our breakfast expansion is on track with where we had planned to be at this stage," Wendy's chief executive officer and president Kerrii Anderson said in a statement. "Reaching the 500-store level is a milestone, but far more gratifying is the repeat business we're experiencing and the continuing positive feedback from customers."

Wendy's breakfast menu features several signature items as both a la carte and combo meal options, including the Steak and Egg Breakfast sandwich, a Grande Breakfast Burrito and the Buttermilk Frescuit. The Frescuit is a special type of biscuit with egg, cheese and hickory-smoked bacon that’s fresh-baked in Wendy's restaurants.

Wendy's also said it is the only major quick-service restaurant or convenience-store chain to offer a proprietary blend of premium Folgers Gourmet Selections coffee. Its Custom Bean by Folgers Gourmet Selections is made with exceptionally-aromatic, 100-percent Arabica beans that are specially blended and slowly roasted for maximum flavor.

Additionally, Wendy's is offering value-menu breakfast items, including sausage biscuits, a sausage and egg burrito, and cinnamon rolls. Some stores also are serving regional favorites, such as a chicken biscuit and sausage gravy and biscuits.