Connecting with Millennials on Their Terms

5/10/2016

Date and time:

Tuesday, June 7, 2016 at 2:00 PM ET/ 1:00 PM ET/ 11:00 AM PT

About this webcast:

Join this free CSNews webcast for a discussion on the millennial generation and recommendations for key digital and social connection points with convenience retailers and brands. Michelle DeLamielleure and Kelly Kees, consumer insights researchers with General Mills Convenience & Foodservice will share background on millennials—who they are, how they shop at c-stores and most importantly, how to connect with them on their terms.

Millennials, the largest segment visiting convenience stores today, are an important target audience for retailers and one that hold a lot of influence. From reshaping the definition of snacking to redefining the role of technology in the shopping experience, they are driving change in the c-store channel as well as opening up new opportunities.

In order for c-store retailers to position themselves for success, it is important to take a closer look at the distinct behavior and preferences of Millennials. The Consumer Insights team at General Mills Convenience & Foodservice, a dedicated group of researchers that uses consumer insights to drive actionable results, recently conducted a couple of studies to better understand the perceptions and desires of the Millennial generation.

Presented by:

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Panelists:

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Michelle DeLamielleure

Global Consumer Insights Senior Manager

General Mills Convenience & Foodservice

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Kelly Kees

Global Consumer Insights Researcher

General Mills Convenience & Foodservice

Moderator:

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Don Longo

Editorial Director

Convenience Store News