Consumer View Of Candy
Chocolate + Non-Chocolate + Gum + Salty Snacks
Consumers canât resist lure of candy and snacks at c-stores
According to CSNews' 2011 Realities of the Aisle consumer research study, buying snacks, candy and gum are among the top five reasons consumers say they shop at a convenience store. More importantly, in terms of actual products purchased, about a third said they bought gum or candy a c-store in the month prior to the survey and 23 percent said they purchased packaged salty snacks, attesting to the strong impulse nature of these categories.
In terms of purchase frequency, about 43 percent of consumers surveyed said they buy candy/gum at least three times per month or more. The mean average purchase frequency was a little more than three times per month and the mean amount spent in that month on candy/gum was a relatively high $8.52.
When it comes to competitive sources to satisfy their sweet cravings, consumers most often went to supermarkets (64 percent), followed by mass merchandisers (49 percent), drug stores (32 percent) and dollar stores (24 percent).